The Venue at Aromire street off Adeniyi Jones Ikeja, Lagos was buzzing with Artistes, artistes managers, the Media personnel, Business men, investors and some major stake holders in the Nigerian Music industry. Everyone was set to cut off chunks of relevant knowledge from the speakers, ranging from Mr Deji Irawo, Chief Responsibility Officer X2D TV, Barr Chidi Madukwe a.k.a DUSKY, CEO 3neetee Music & Senior Partner at Alpha-Reliance Chambers, Mr Kayode Olusoji, CEO Woodclef and Music Business Intelligence Institute Nigeria, Mike Abdul, Veteran artiste & CEO Spaghetti Records.
From the start of the program to the end, all the participants were held speechless and thrilled by the level of quality and relevant information being dished out to them from the lecturers.
After Mr Kayode Olusoji delivered a teaching on behalf of Mike Abdul who had an urgent reason to travel out of the country, Mr Deji Irawo entered with a highly entertaining video compilation of X2D's finest before going deep to reveal needed information for success in the music business. He also stressed the need for the gospel artiste and his lifestyle TO BE SAYING THE SAME THING AS HIS MESSAGE and not to contradict his message with an opposite lifestyle, he stressed on the need for synergy amongst artistes.
Dusky on his part passionately delivered his lecture and made everyone see themselves through the eyes the law looks at them, he gave artistes hope when he declared that "COPYRIGHT IS INHERENT IN ANY ORIGINAL WORK AND ONLY NEEDS THE FIXATION FACTOR TO MAKE IT ELIGIBLE". He educated artistes on the need to value their INTELLECTUAL PROPERTY and be careful about signing any document concerning their music without involving a Lawyer for his legal input.
Kayode Olusoji the host went to great lengths to educate on the business side of the music and also the need for planning, strategy, and engaging in SWOT analysis and for artistes to be on top of their music and the business side. He strongly emphasized on the need to know your market, discover your niche and brand it, he also spoke about the need for using online stores to sell our music and not to rely only on the local marketers and distributors.
Mr Biodun a veteran video director, engineer and international business man contributed by advising on the need for quality Music and videos from artistes, he also stressed on the need TO KNOW THE MUSIC, "artistes know your sonic solfas and be professional" he said.
Dusky also invited all to his music concet MADE TO WORSHIP & album launch coming up on 30th March at Amuwo odofin, lagos. The concert's IV's and fliers were shared.
The questions and answers session was a hot and entertaining one as the lecturers elucidated more on their topics and gave helpful answers to all the questions asked.
Online bloggers like Perry Martins of Gospotainment, the CEO's of Naija Gospel Hotspot and Gospelnaija, including us at Naija Gospel Music Spotlight were thoroughly furnished with relevant info about our roles in the entertainment industry especially in the Gospel music sector.
Ultimately it was a wonderful forum for a strategic plan to be mapped out on how to push the music business sector in Naija to greater heights.
Written by - James Ugochukwu
Below are some of the pictures from the event :
Dusky delivering sound lecture about copyright.....
Mr Deji Irawo passionately encouraging artistes to synergize....
Kayode Olusoji delivering 12 points agenda on planning, strategy and SWOT analysis....
Dusky answering questions....
From the left, Mr Biodun, Deji Irawo, Kayode Olusoji & Dusky
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